The blog (most of it anyway) is moving to JDM's new website: http://jdm-digital.com/news/. You'll be redirected there (in about 3 seconds).
Never fear change. ;)
Impact Achievement Group, provider of assessment, coaching, and leadership development training focusing on employee selection, retention and engagement, recently launched their all-new website.
Developed in association with HRmarketer and JDM Labs, the new server-side PHP site features an updated brand, easy-to-use tabbed navigation and XDC forms to streamline the hand off between marketing and sales.
Learn more about Impact Achievement Group's new site from the team at JDM Labs.
Landing Pages are one of those web page types that can become the real workhorse of your online advertising efforts. Here's just a few easy ways to increase conversion rates of your landing pages so this workhorse becomes the star of the show.
1. Test, Test, Test - The 3 Keys to Landing Page Success
Before we get into the really juicy stuff, I want to remind you to test your landing pages--and test often.
It's as easy as identifying testing goals. Then coming up with two identical landing pages and changing just one thing about them—preferably the call-to-action. This split-cell test (or A/B Test) is a statistically valid way of testing a change in your strategy and knowing (not guessing) how much better (or worse) it works.
2. Add ToolTips to Form Fields
Every fill out a form yourself and wonder, "Why do they need to know that about me?!" Research has shown (and our gut feeling says they're right) that privacy online is more critical to users than ever before. Allowing landing page visitors to roll-over a "?" icon to display a small ToolTip explaining why they are being asked that question and how that information is going to be used will drastically increase conversion rates.
If you need a little technical help with ToolTips, consult the JDM Labs Codex. There's a post in there all about ToolTips. Feel free to steal.
3. Less is Definitely More
For God's sake, keep any lead forms minimal. Ask yourself what information is really critical and what is 'nice to know'. Eliminate any field that is not critical.
As a rule of thumb, JDM recommends keeping your form fields down to 5 questions: First Name, Last Name, Email Address, Phone Number, and one qualification question such as a Title/Role drop-down.
4. Helpful Form Validation
5. Get Above the Fold
Try to put your call to action well-above the fold. Also, try to keep your form either on the top-right or only partially below the fold.
Stay tuned to JDM's Big Marketing Ideas blog for more Landing Page best practices. If you have any ideas or questions, feel free to comment them below.
With all sorts of SaaS businesses, the most critical phase of the sales process is the demo. The trouble with converting sales prospects into sales opportunities is low conversion rates. Here's a Big Idea to increase your demos by 10 to 15 percent.
Time was, providing demonstrations to prospects was something few were offering and set those prospects at ease. "It's not a sales meeting—it's just a demo." they would think. Today, everybody uses 'the demo' and the vast majority use it as an excuse for a sales meeting. Now, prospects are far more reluctant to accept (much less request) a demo for fear of a 20-minute hard-sell.
Big Idea :: Ditch the Demo!
While the everybody's are pushing hard for the demo, offer a "Tour." Instruct sales team members to leave the hard-sell at home, but other than that, it's a demo by another name.
JDM has already experimented with re-positioning our clients' product demos as "product tours" and found as much as a 10% or 15% increase in conversion rates—almost overnight.
I'm sure you're wondering why. Let's play a quick mind experiment. Pretend you don't know anything much about Quickbooks and read the following two sales pitches.
Google has just announced an update to the PageRank values of many sites within the Google Toolbar. This is the first significant toolbar PageRank update since April of 2010.
So are you, excited? Upset? Sad? Angry? Yes, Google has updated the PageRank you see in the Google Toolbar, but what does that mean and how does it actually effect you? We put the question to the super-tech nerds from JDM Labs. Here's their take on how Google's PageRank update effects you.