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Friday, July 8, 2011

Big Marketing Ideas has Moved - Sort of.


The blog (most of it anyway) is moving to JDM's new website: http://jdm-digital.com/news/.  You'll be redirected there (in about 3 seconds).

Never fear change. ;)

Wednesday, March 30, 2011

Mobile Marketing Statistics

Mobile marketing is finally gaining traction.  Check out some of the cool statistics in the below image.  Feel free to re-purpose it if you like.

mobile marketing statistics

Related mobile marketing articles:

Tuesday, March 29, 2011

Compdata Surveys – eComm Accordion

Compdata Surveys sells compensation and benefits data to VPs of HR for many large organizations looking to retain top talent and stay competitive.

Their original site was so complex, it had to be built on a custom CMS platform and when the time came to update the site for maximum SEO, it came to the team's attention that potential customers' tended to restrict their purchase to the industry and product category available on the screen.  Few, if any, added to the cart and kept shopping.

The challenge to the JDM Labs team was how to display over 1400 products and 4 variations on one screen in a way so simple anyone would be hard-pressed not to buy a few complimentary products.

The answer was a jQuery-powered accordion plugged into the Wordpress admin with all the functionality, logic and customization the client requested.

After more than a million lines of code, 500+ change orders and four months in technical development, the new site went live over Christmas weekend 2010.

Take a look for yourself (http://compdatasurvey.com/order/) and comment your feedback below.

About Compdata Surveys

Compdata Surveys is a national compensation survey data and consulting firm. Over the last 20 years, we have amassed the largest and most comprehensive database of current compensation and benefits information. Each year, we gather compensation information from 5,000 organizations covering more than 6 million employees across the country.

Monday, March 14, 2011

Impact Achievement Group's New Website

Impact Achievement Group, provider of assessment, coaching, and leadership development training focusing on employee selection, retention and engagement, recently launched their all-new website.

Developed in association with HRmarketer and JDM Labs, the new server-side PHP site features an updated brand, easy-to-use tabbed navigation and XDC forms to streamline the hand off between marketing and sales.

Learn more about Impact Achievement Group's new site from the team at JDM Labs.

Monday, February 21, 2011

5 Easy Ways to Improve Your Landing Pages

Landing Pages are one of those web page types that can become the real workhorse of your online advertising efforts.  Here's just a few easy ways to increase conversion rates of your landing pages so this workhorse becomes the star of the show.

1. Test, Test, Test - The 3 Keys to Landing Page Success

Before we get into the really juicy stuff, I want to remind you to test your landing pages--and test often. 

It's as easy as identifying testing goals.  Then coming up with two identical landing pages and changing just one thing about them—preferably the call-to-action.  This split-cell test (or A/B Test) is a statistically valid way of testing a change in your strategy and knowing (not guessing) how much better (or worse) it works.

2. Add ToolTips to Form Fields

Every fill out a form yourself and wonder, "Why do they need to know that about me?!"  Research has shown (and our gut feeling says they're right) that privacy online is more critical to users than ever before.  Allowing landing page visitors to roll-over a "?" icon to display a small ToolTip explaining why they are being asked that question and how that information is going to be used will drastically increase conversion rates.

If you need a little technical help with ToolTips, consult the JDM Labs Codex.  There's a post in there all about ToolTips.  Feel free to steal.

3. Less is Definitely More

For God's sake, keep any lead forms minimal.  Ask yourself what information is really critical and what is 'nice to know'.  Eliminate any field that is not critical.

As a rule of thumb, JDM recommends keeping your form fields down to 5 questions: First Name, Last Name, Email Address, Phone Number, and one qualification question such as a Title/Role drop-down.

4. Helpful Form Validation

Try to get away from the old JavaScript error window when the user doesn't complete all required fields.  Instead, get creative.  Allow users to complete their phone number or email--not both.  Also, having fields throwing an error highlighted is handy.  Finally, pay close attention to your validation error messages.  "Missing Fields" is not a very helpful error message.  Instead, use something like, "Please enter a valid company email" or "Please enter your 10-digit phone number."

5. Get Above the Fold

Try to put your call to action well-above the fold.  Also, try to keep your form either on the top-right or only partially below the fold.

Stay tuned to JDM's Big Marketing Ideas blog for more Landing Page best practices.  If you have any ideas or questions, feel free to comment them below.

Thursday, February 17, 2011

JDM Celebrates 4-Year Incorporation Anniversary

Today, February 17, 2011, JDM is celebrating our 4-year incorporation anniversary. A big thanks goes out to all our fantastic clients, partners and our talented marketing team.

So much has changed and yet so much has remained the same over the last four years.  We've lost.  We've won. We've played.  We've mourned.  It's been quite a ride.

We're all looking forward to the rest of 2011 and to new ventures, new partners and the evolution of marketing. Stay tuned.  There's lots more where that came from.

Friday, February 11, 2011

Take a Tour - Forget the Demo

With all sorts of SaaS businesses, the most critical phase of the sales process is the demo. The trouble with converting sales prospects into sales opportunities is low conversion rates. Here's a Big Idea to increase your demos by 10 to 15 percent.

Time was, providing demonstrations to prospects was something few were offering and set those prospects at ease. "It's not a sales meeting—it's just a demo." they would think. Today, everybody uses 'the demo' and the vast majority use it as an excuse for a sales meeting. Now, prospects are far more reluctant to accept (much less request) a demo for fear of a 20-minute hard-sell.

Big Idea :: Ditch the Demo!

While the everybody's are pushing hard for the demo, offer a "Tour." Instruct sales team members to leave the hard-sell at home, but other than that, it's a demo by another name.

JDM has already experimented with re-positioning our clients' product demos as "product tours" and found as much as a 10% or 15% increase in conversion rates—almost overnight.

Why?!

I'm sure you're wondering why. Let's play a quick mind experiment. Pretend you don't know anything much about Quickbooks and read the following two sales pitches.

  • I'd like to invite you to take a Quickbooks Pro demo.
  • Would you like a quick tour of Quickbooks Pro?

Which of the above two sales pitches feels less like a sales pitch and more as a free learning opportunity with little or no obligation to buy? I would wager the second on--as our research suggests.

Which one did you pick?

Friday, January 21, 2011

Google PageRank Update - Does it Matter?

Google has just announced an update to the PageRank values of many sites within the Google Toolbar. This is the first significant toolbar PageRank update since April of 2010.

So are you, excited? Upset? Sad? Angry? Yes, Google has updated the PageRank you see in the Google Toolbar, but what does that mean and how does it actually effect you? We put the question to the super-tech nerds from JDM Labs.  Here's their take on how Google's PageRank update effects you.

 
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