I've been accused of posting some long blogs, so here's a Big Idea in a little post.
In an election year, add some relevancy to your public relations by publishing an online press release highlighting some piece of proposed legislation and how it affects your business specifically.
This will add timeliness, greater relevancy, and press interest to your release. Don't forget to provide press contacts. You never know who might contact you for an interview.
Learn more about PR Plays and other successful campaign strategies from Justin Downey Marketing.




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