Don't Shout, Whisper

The Audio Podcast for this post is available here (1:07).

It's the tendency of traditional marketing to execute broad-stroked marketing activities designed to cast a net wide-enough as to cover your entire buyer demographic. Like shouting from every rooftop in the country, it’s hardly an efficient or effective strategy, especially when everyone else is shouting.

Fact is, evolved marketing, that is, marketing that directly and efficiently impacts business goals, is not a strategy of shouting really loud, but rather, whispering to only the most qualified buyers such that they lean in close to hear every word you have to say.

At JDM, we categorize our services as marketing evolved. We only recommend marketing activities that impact business and marketing goals and, at the same time, can be executed to a high level of quality for a price that will create a positive ROIm.

It's fair to say, in today’s crowded marketplace, it's not the loudest message that gets heard, but the message that's personalized, relevant, and above all, different. Make your message different by whispering in the ear of your ideal buyer, and let everyone else spend all their money shouting over each other.