Email marketing still driving leads

So, where do your leads come from? Is email still a viable part of the Marketing Mix? I consulted Susan Muegge to see what she had to say.

Marketers have hundreds of internal discussions about the dangers of email over-saturation and SPAM reports, but according to the industry experts over at eMarketer, email is running neck and neck with product reviews for the most influence on consumer purchases online.

According to their latest research, customer reviews average about 13 percent and promotional emails average about 12 as the type of advertising that most influences U.S. adults. Check out the full article and a performance graph.

You're probably wondering how this is relevant.

It matters because the article reiterates the importance of utilizing the right marketing mix to reach your ideal buyers. While some are reading blogs (much like you!), others are still reliant on their inboxes for product information. For those marketers who dropped direct mail when email came out, you've lost 30 percent or more of your audience because you chose to only invest in the latest and greatest. Balancing the Mix is key in marketing, but especially when you have a long sales cycle.

Original Post by Susan Muegge on her blog, "Muegge Marketing"