Most marketers took at least one psychology class in college but few learned to apply what they learned to their work. Watch TV or listen to the radio for an hour and think like a consumer. You’ll quickly surmise what their marketing department thought you wanted to hear, and you’ll know just how far off they really are.
Fact is, marketing is by definition is psychology applied to business. Customers make purchase decisions based largely on the messages they receive. However, are we marketers crafting that message carefully enough? What are the psychological and physiological factors that influence how we receive and retain a marketing message?
In JDM's latest white paper, "The Psychology of Marketing :: Minus all the Psycho-Babel", we’re not trying to teach tactics for prying open consumer’s minds and cramming the marketing message in. Rather, this whitepaper attempts to ensure the message sent, its frequency and its look are interpreted by the audience accurately and efficiently.
Like the conductor in front of his orchestra, this white paper aims to tune and pace the marketing message for maximum impact. We're not trying to coerce a love of classical music.
"The Psychology of Marketing" covers topics including:
- Humble Extravagance: Marketing to the ‘Penny Wise & Pound Foolish’
- Reverse Psychology: Though often quoted, it’s rarely understood.
- Practice Makes Permanent: Reach, Frequency & Retention rates
- A Man Goes Into a Bar: The Retention Power of Humorous Ads
- I Heard About That: Public Relations in the Information Age
- Optical Delusions: How to break the rules of design for a reason.
- What's in it for me?: Incentive-based marketing
- What's in it for you?: Marketing to the modern skeptical consumer
- Resist the Monkey!: The untapped power of intrigue
"The Psychology of Marketing" is available for download after a short registration from our new website: http://www.MarketingHasEvolved.com.
What will JDM think of next? Vote for the next white paper topic on the adjacent poll.
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