Under Dog Marketing in a Down Economy

Mark Willaman recently wrote a posting about marketing in a slow economy. You can check out the post on his blog, HRmarketer Blog. In it, he mentions investing in your company when times are tough, because things will eventually get better.

That’s the whole idea of "buy low and sell high."

It got me thinking. In an economic slowdown (dare I say the “R”-word) businesses usually look to the far future and in the meantime, hunker down and weather the storm. They fire all but a few of their accounts, eliminate in-house IT support, and especially look at marketing as a financial open wound.

HOWEVER, there is a real opportunity for outsourced marketing, IT and Accounting businesses in this economy. An outsourced services firm can offer an entire firm of expertise for the price of a single new employee.

In regards to marketing, specifically, as marketing budgets for large competitors shrink, the playing field is beginning to level. Imagine actually being able to out-spend and out-market your larger competition in a down market.

Some say now is the worst time to invest in marketing and although I’m a little biased, I assert it is the best. There is money in the marketplace, and few willing to invest in marketing to secure a piece of the pie when things pick back up.

For more information about increasing your investment in marketing when others are divesting, check out our “Off-Peak Campaign Strategy” on JDM’s new website.