There has been some uncertainty around how RSS or “Real Simple Syndication” can be applied to marketing. This confusion is really a miss-understanding of how today’s most savvy marketers engage in a conversation with buyers, rather than shouting their value statement over their competition.
Here's the power of RSS. Essentially, you’re asking prospects to opt-in to having your marketing message interrupt their day. This goes a long way toward having a truly interactive, value-exchanging conversation with your target buyers. This will quickly differentiate you from your competition, help you to retain customers, and shorten the sales cycle.
How can RSS be used today and in the future?
How can RSS be used today and in the future?
- Primary delivery channel for newsletter content
- Contextual Advertising based on the feed’s channel
- Sponsored Items in the feed
- Press Room Subscription for Journalists
- Software/Policy Updates
- Technical Support Notification (scheduled maintenance, etc.)
Unfortunately there’s nothing "simple" about "real simple syndication." In fact, beyond the technology knowledge needed, you need to start with something worth syndicating.
More information about RSS technology and "Marketing as a Conversation" is available on JDM's website.
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