UK-based, Research and Markets announced yesterday the completion of their "Internet Advertising Market Assessment 2008."
Here's the gist:
- 93% of respondents have Internet access from home
- Of that 93%, 92% had broadband access at home, at work, or in their place of education
- 82% of respondents reported shopping online this year
- 48% reported being deterred from shopping due to perceived risks of fraud
- 57% stated they were influenced to go online by offline media, like magazines
- Traffic driven from other online advertising activities remained stable since 2006
- 28% stated they had clicked on Internet advertisements
- 52% reported that rich-media Internet advertisements worked better or attracted more attention
- There was a 6-percentage point growth in installed internet advertisement blockers
Is this data good news or bad news? Bring on the comments!
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