I've always liked Halloween. No other holiday combines our love of bite-size candies, silly costumes and scary stories. In the spirit of Halloween, here's a scary direct mail campaign and it's a true story!
Let's Mail Severed Feet!
While working on a dimensional direct mail campaign with an HR services firm, the idea arose that there exists a company that sells chocolate feet. "Get our foot in the door!" exclaimed one of the marketing team members.
Soon the discussion meandered off course to whether we should send white or dark chocolate feet to prospects when the team leader stopped the conversation dead with a simple question, "Where is the mail list primarily focused?"
"Texas." Someone replied.
"It's 104 degrees in Texas right now! The chocolate will no doubt melt and the effect will be us sending what looks like severed, rotting human limbs to our prospects. Why don’t we just send chocolate horse heads while we’re at it?"
There was a long silence in the large conference room until someone muttered, "Their website doesn't offer chocolate horses..."
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