Direct Mail Marketing Postage Rates Increase

Today, the USPS announced yet another postage rate increase. The price of a first-class stamp has risen to 44 cents.

The implication for direct marketing is simple. As postal rates go up, direct marketing budgets are less capable of delivering marketing messages to intended audiences with the same frequency. Ultimately, direct mail and postal list rental will no longer be a cost-effective medium. Marketers will need to consider alternatives such as email to pick up the slack.

Given this trend, what alternatives and new marketing best practices can direct marketing employ to enhance its efforts?

Check out JDM’s Direct Marketing Alternatives list on our website for a few ideas (no registration required).