Today, the USPS announced yet another postage rate increase. The price of a first-class stamp has risen to 44 cents.
The implication for direct marketing is simple. As postal rates go up, direct marketing budgets are less capable of delivering marketing messages to intended audiences with the same frequency. Ultimately, direct mail and postal list rental will no longer be a cost-effective medium. Marketers will need to consider alternatives such as email to pick up the slack.
Given this trend, what alternatives and new marketing best practices can direct marketing employ to enhance its efforts?
Check out JDM’s Direct Marketing Alternatives list on our website for a few ideas (no registration required).
HOME :: BIG MARKETING IDEAS BLOG
Monday, May 11, 2009
Direct Mail Marketing Postage Rates Increase
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3 comments:
I just got a copy of http://ePostMailer.com and I would recommend to anyone who needs to send out an opt-in email mailshot. Its the best free desktop based email marketing software I have used so far.
The only problem with desktop-based email marketing solutions is their low delivery rate.
JDM would recommend http://ConstantContact.com for the casual email marketer or http://Listrak.com for the pro.
Thanks for this good post.........
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