David VS Goliath Marketing

Chances are your business is not the market leader. There's good news however. Like the Chicago Cubs, everyone roots for the underdog.

Paul Flowers published his underdog marketing principles in his book, "Underdog Advertising." Just as David toppled Goliath with a well-aimed rock, the disciplines introduced in his book help underdog businesses hit the mark and become the real winners.

Underdog Advertising Core Principles:

1. Think Outside the Box
2. Take Risks
3. Strategy before Execution
4. Be Contrary
5. Select Your Battlefield
6. Focus! Focus! Focus!
7. Be Consistent
8. Demonstrate Value
9. Speed & Surprise
10. Be Patient

Recently, I sat down with Paul Flowers and discussed how technology and innovation impact the market underdogs. Get the details of our discussion on JDM's website: "Underdog Innovation"

Purchase Paul Flowers’ book, Underdog Advertising, on Amazon.com.