Marketers love our jargon. To help make sense of the endless abbreviations and made-up words, we at JDM took it upon our self to write our own Marketing Jargon Dictionary.
You can view the dictionary or click on any of the double-underlined links littered throughout our new website.
Keep in mind, The Marketing Jargon Dictionary is a work in progress. Suggest your favorite marketing jargon for inclusion in the dictionary in the comments section of this post.
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Thursday, November 12, 2009
JDM's Dictionary of Marketing Jargon
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2 comments:
How about adding: "KPI" or "Key Performance Indicators"?
Domain name: yoursite.com (hotelmarketingstrategies.com is my domain name)
Web hosting: publishing a website so it is viewable by others on the internet
Usability: website ease of use for visitors
HTML: a programming code used to display content on the web
CMS: Content Management System, or a tool that lets non-technical folks create & update web pages without knowing HTML
META tags: HTML code that gives information about a web page; most often seen in the title area of your web browser & in search engine results
Link: a connection from one web page to another one
Flash: an animation technology that can create attractive, but generally less useful, websites
Splash page: a web page that precedes the home page of a website
Above the fold: the portion of a web page viewable without scrolling
Landing page: the first page on your website a visitor sees after clicking an ad
Cloaking: giving search engines different content that what humans see on a web page (something frowned upon by search engines and could get you banned)
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