Big Marketing Ideas Blog


Tuesday, January 13, 2009

Getting a Marketing Job

Getting a job in marketing is a difficult proposition. Marketing, by its very nature, is invisible and the talents necessary to develop world-class marketing activities are difficult to impossible to qualify.

At JDM, we're not too worried about qualifying job candidates though high-pressure interviews or competitive internships. We utilize a strategy of "don't tell us what you can do—show us!"

Here are our 5 tips for showing a marketing firm you understand the art of marketing and not just the science.

1. Market Thyself

What better way to demonstrate your job qualifications as a marketer than to market yourself? Consider yourself a Brand. How would you position yourself in relation to your competition? How might you differentiate yourself? This is a perfect time to think long and hard about who you are and what you will bring to a marketing organization.
For example, write your own boilerplate. This is sometimes referred to as an ‘elevator pitch’ but in reality, your job pitch doesn’t have a 7-second time constraint. Your bio on various websites, your resume, and your cover letter do, however.

Caution: Generic buzzwords like “people-person”, “awesome personality”, and “fast-learner” are not ways to differentiate your personal Brand. They are “Me Too” tactics and often denote their opposite (i.e. “fast-learner” means “don’t know anything—yet”).

2. Personal Business Collateral
At very little cost and effort, you can develop your own personal business collateral. Consider things like a logo, letterhead, and even a business card. If you lack design or writing skills, outsource. Otherwise, if you’re looking for a job that demands both of the skills—it’s best to show them off from the get go.

Caution: The purpose of this activity is to make you stand out and to further develop your personal Brand. Whatever you do, don’t put together template collateral with dry, boring content. You want to go into marketing, advertising, PR? Be a little creative. Here are a few tips to get you started.

3. Develop a Call-To-Action
It is important to have a clear and concise call-to-action for any campaign. Your campaign for a marketing job is no different. Should they call a specific number, email, fax? Develop a clear and campaign-specific action for your potential employers to contact you.

Caution: Make sure this line of communication stays static. You never know who puts your information into a file for later follow up. If they find a disconnected number or the email bounces back, they won’t try to find you.

4. Ready, Aim, Fire

As with all modern marketing, determining your target audience is key for a successful campaign with a high response rate. Think hard about what criteria a firm needs to have to be a fit for you. Here’s a few to get you started:
  • Commute time?
  • Company size?
  • Large part of small company or vice versa?
  • Corporate Culture?
  • How flexible is the scheduling?
  • How steep is the corporate ladder?
  • Benefits/Vacation?
Once you’ve determined your target audience, you’re ready to start aiming. Put together a list of potential employers and their contact information. Once you’re list is complete, do a little research on each to help tailor your marketing message and fire!

5. Work your Leads

Employers and hiring managers are busy people. Keep in touch with them. Don’t expect them to follow up with you. Work your leads, subscribe to their blogs and online social networks. The longer you stay in touch, the more likely a position will become available.

If you're interested in a career program or would just like to learn more about marketing job opportunities at JDM, check out our new careers page. Couldn't hurt, right?

Also, don't forget to check back often. We're growing quickly.

Thursday, January 8, 2009

Online Investor Relations Portal

Secure Investor PortalInvestor Relations (IR) is an important part of any PR effort. It is the vital communication artery between senior management and/or board of directors and the company's investor base. Traditionally, this communication takes place through printed media, but who says that's the most efficient or even secure medium for such an important and often sensitive discussion?

Today, the technology exists to develop a portal into which investors from all over the world can access securely. As these portals only have up-front development costs and little or no ongoing costs, they are a powerful way of cutting out the substantial costs of producing and delivering large volumes of investor relations materials. Aside from the printing and shipping cost savings, a secure online investor relations portal adds value to the conversation with on-demand information access, information security and portal personalization and customization options.

For more information on secure online portals, check out JDM's Touch-Point™ portal package.

An online investor portal is not designed to take the place of face-to-face meetings or video podcasts from senior management. It's designed to take the place of the hundreds of thousands of investor dollars spent on those over-designed, over-priced, printed annual reports we are all so accustomed to.

Break the mold. Save paper. Secure and personalize your message. After all, it is your investors to whom you are held most responsible.

Monday, January 5, 2009

2009 Marketing Flops

2009 Marketing flopsNo one could have predicted that 2008 & 2009 would see the US banking system nearly collapse, the Big 3 automakers beg for money from congress and the loss of a half-million jobs in November of 2008 alone.

However, 2008 also saw the adoption of E-books and podcasts, Twitter addicts and new Search Engine browsers and rather than try and predict what will be the 'next big thing', here are three things we predict will flop in 2009.

Flop :: Internet Explorer 8
Everyone's talking about it. Few really care. Google Chrome and FireFox will continue to take huge bites out of IE8, which will probably be released on December 31, 2009 so Microsoft can barely keep their promise.

Flop :: RSS as we know it
In 2009, the average web user will continue to refuse to even sniff curiously at traditional RSS feeds. Eventually they'll try and change the name to something like NNO, until everyone realizes that's '666' on their touch-tone dial.

Flop :: Analytics
That's right, analytics (AKA web stats). Don't get me wrong, we love analytics. But they're gonna flop big-time in 2009 when everyone looks at everyone else and says "Holy crap. There's no standards!" If a pageview on Google Analytics isn't a pageview in Omniture, how the hell can anyone compare anything? Look for 2010 to be the Year of the Standards, and for someone to make millions of dollars talking about "Analytics 2.0". At which point, they will be beaten severely with "lead pipe 2.0".

Learn more about JDM's upcoming "2009 Marketing Trends" report and register to receive it a full month before it's publicly available.

Friday, January 2, 2009

Pre-Register for 2009 Marketing Trends Report

Big Marketing Ideas blog readers are offered a chance to pre-register to receive JDM's 2009 Marketing Trends paper this month prior to its public release in late February.

Follow this link to pre-register for our 2009 Marketing Trends paper.

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