Like most holidays, Valentine's Day brings out the worst, most hackneyed and cliche'-ridden marketing programs of the year.
Shame on marketers who want to offer clients a "sweetheart deal" or run a heart-shaped ad with "we love our customers!!!" on the diagonal—note the ever-so-effective triple exclamation marks.
Here's a couple (get it?) Valentine's Day marketing ideas that give cliche' a wide berth.
Marketing Idea :: Be Mine on a Dime
A new bakery sends locals a tiny, heart-shaped box. It contains a single chocolate and a tiny card. The outside copy reads: "Will you be my valentine?" The inside copy reads, "Say yes, I'll give you 15% off any box of chocolates between now and Valentine's Day".
Marketing Idea :: A Call to Tardy Cupids A flower delivery service runs a radio ad on Valentine's Day saying "Okay, so it's Valentine's Day and you've got nothin'. No flowers, no card, no candies - nothin'. Buddy, we're about to save your
From all of us at JDM, have a happy, cliche'-free Valentine's day!