Like most holidays, Valentine's Day brings out the worst, most hackneyed and cliche'-ridden marketing programs of the year.
Shame on marketers who want to offer clients a "sweetheart deal" or run a heart-shaped ad with "we love our customers!!!" on the diagonal—note the ever-so-effective triple exclamation marks.
Here's a couple (get it?) Valentine's Day marketing ideas that give cliche' a wide berth.
Marketing Idea :: Be Mine on a Dime
A new bakery sends locals a tiny, heart-shaped box. It contains a single chocolate and a tiny card. The outside copy reads: "Will you be my valentine?" The inside copy reads, "Say yes, I'll give you 15% off any box of chocolates between now and Valentine's Day".
Marketing Idea :: A Call to Tardy Cupids A flower delivery service runs a radio ad on Valentine's Day saying "Okay, so it's Valentine's Day and you've got nothin'. No flowers, no card, no candies - nothin'. Buddy, we're about to save your
From all of us at JDM, have a happy, cliche'-free Valentine's day!
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Monday, February 1, 2010
Valentine's Day Marketing Ideas
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Valentine's day is hard not to be corny about! I've often heard businesses need to be more creative than ever in these tough times, thus marketing evolves. And from the examples above, seems like playing on urgency (and a little guilt) helps encourage customer spending.
ReplyDeleteYou nailed it Vanessa!
ReplyDeleteWhich is more relevant? "Be by company's Valentine" or "My company can help your Valentine's Day out"?