The 5 Second Focus Group

Traditional focus grouping, eye path mapping, and split tests are all valuable tools, but they're cumbersome, expensive and slow. Enter "FiveSecondTest.com."

Created by an Australian duo at Angry Monkeys, FiveSecondTest.com allows designers and developers the ability to run a fast (and mostly free) test on any new comp.

Let's face it, with fast approaching deadlines and unreasonable expectations resting on creative design and web development marketing activities, who has time for the traditional focus group, eye path mapping and A/B split test approach?

Take it for a spin yourself. Here's the test we set up for JDM's new homepage flash. It's good karma...