The 2010 Online Marketing Summit was recently held in Dallas. Take a look at a few of our social media learns from the conference.
Forget "Inbound or Outbound" Marketing Communications
During almost every session, "Forget inbound or outbound" was the mantra. The Big Idea is all about two-way dialogues that are relevant, local and compelling. Delivering your marketing message to the individual—not the demographic. "Personally Engaging + Emotionally Intelligent + Highly Interactive = Dramatic Customer Results," According to Ephor Group's Charles Bedard.
Leverage Web 2.0
Web 2.0, or the ability for users to generate content for you by interacting with your website, is the key for small and large businesses with anything resembling a content marketing strategy. If you're a smaller company, form a "content team" that adheres to an editorial calendar. However, don't expect them to do ALL the work. Leverage user generated content. Case in point, Amazon leverages its user to write most all of its book and product reviews. It would simply be impossible to hire experts to write a review of every book, CD and product.
Develop a Culture that can React Quickly
These days there are countless tools that allow you to monitor social media mentions, trends and analytics, but what can you do with all that real-time data if you can't react quickly and efficiently?
The trick is to develop a culture that allows for quick reactions that can ride a trend wave. Encourage employees to participate (personally) in social media discussions around your business and its activities. If you can weigh in on the trends surrounding your brand in a relevant, value-adding way in real-time, you're already weeks ahead of your competition.
Forget "Web Chat"
There was a time that being able to chat live with sales support staff during the buying decision was the epitome of a modern brand. These days, its reputation as a value adding service is completely shot. According to Patrick Bultema, web chat has "been polluted by call center mentality and over-scripting."
Save your breath–er–fingers.
Relevant Social Media Content:
- Social Media Tips: The Players
- Has Facebook "Jumped the Shark?"
- Social Media Marketing in 2010
- Social Networking Replacing our Beloved Email?
- Viral Marketing is Dead