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Friday, August 6, 2010

That's Marketing...

On countless occasions, professional marketers find ourselves explaining not just what we do, but what marketing, in general, is.

I like to use the following explanation—especially after a few cocktails. Feel free to use it yourself. It's not trademarked...




You see a gorgeous girl at a party. You go up to her and say, I'm fantastic in bed.

You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, He's fantastic in bed.
That's Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, Hi, I'm fantastic in bed.
That's Telesales.

You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm fantastic in bed."

You're at a party and see a gorgeous girl. She walks up to you and says, "I hear you're fantastic in bed."


Well, I hope that helps anyone out there having trouble explaining marketing activities to friends and family. I have a few more for Social Media, Online, etc., but they're a little too racy for a corporate blog—even JDM's.

Stay tuned to @MarketingEvolve on Twitter for a few others too scandalous for Big Marketing Ideas. Got one of your own? Comment them below.

8 comments:

  1. Here's another one:
    You see a gorgeous girl at a party, start talking and then invite her to a better party nearby.

    That's cross-selling.

    ReplyDelete
  2. You go back to the party, meet the gorgeous girl and remember her name, hobbies and pet-peeves.

    That's Customer Relationship Management (CRM).

    ReplyDelete
  3. You see a gorgeous girl at a party. You tell her your friend is supposed to be fantastic in bed. You tell your friend you heard she's fantastic in bed...

    That's Push/Pull Marketing.

    ReplyDelete
  4. You're on your way to a party when you realize that there could be handsome men in all these houses you're passing. So you climb onto the roof of one situated towards the center and shout at the top of your lungs, "I'm fantastic in bed!"

    That's Junk Mail.

    ReplyDelete
  5. You spend WAY too much time thinking about 'gorgeous girls.'

    That's JDM.

    ReplyDelete
  6. Did you just comment a BURN anonymously on our blog?!

    That's Social Media.

    ReplyDelete
  7. You're on your way to a party when you realize that there could be handsome men in all these houses you're passing.

    ReplyDelete
  8. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink.

    ReplyDelete

 
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