On countless occasions, professional marketers find ourselves explaining not just what we do, but what marketing, in general, is.
I like to use the following explanation—especially after a few cocktails. Feel free to use it yourself. It's not trademarked...
You see a gorgeous girl at a party. You go up to her and say, I'm fantastic in bed.
Well, I hope that helps anyone out there having trouble explaining marketing activities to friends and family. I have a few more for Social Media, Online, etc., but they're a little too racy for a corporate blog—even JDM's.
Stay tuned to @MarketingEvolve on Twitter for a few others too scandalous for Big Marketing Ideas. Got one of your own? Comment them below.