Kevin Costner is told repeatedly in his 1989 movie, Field of Dreams, "Build it and they will come." If only Internet marketing was so easy.
Download our online marketing and promotion article.
There's a lot of passion and anticipation in developing a new or redesigned web presence, but many stop short when it comes to promoting it.
"It's simply not enough to assume that 'if you build it, they will come." Says Justin Downey, Owner of JDM. "You must actively promote, build traffic channels and keep it updated. That's why we published, Don't Just 'Build It and They Will Come'."
The article offers the latest marketing best practices and a few cheap and easy tactics for promoting, building traffic channels and keeping your new site fresh and up-to-date.
Learn more and register to download our latest online marketing and promotion article on our resources page, Bathroom Reading.