Big Marketing Ideas Blog


Monday, May 24, 2010

The 5 Second Focus Group

JDM 5 Second TestTraditional focus grouping, eye path mapping, and split tests are all valuable tools, but they're cumbersome, expensive and slow. Enter ""

Created by an Australian duo at Angry Monkeys, allows designers and developers the ability to run a fast (and mostly free) test on any new comp.

Let's face it, with fast approaching deadlines and unreasonable expectations resting on creative design and web development marketing activities, who has time for the traditional focus group, eye path mapping and A/B split test approach?

Take it for a spin yourself. Here's the test we set up for JDM's new homepage flash. It's good karma...

Friday, May 7, 2010

Mobile Marketing: 2010 Best Practices

Mobile MarketingThere's been a lot of chatter about mobile marketing but little movement. That is, until you consider that the majority of carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and everyone (and their mother) never leaves home without their sensor-rich, wireless web-ready, palm-top computers that--oh yeah--also happen to make phone calls.

The majority of the experts agree, 2010 will be the year the mobile web gets its wings. That's great for consumers, but what does it mean to marketers?

Before businesses dive head first into mobile marketing, there are a few best practices to observe and a few stupid trends to avoid.

Dig into the latest mobile marketing best practices in
JDM's new "Mobile Marketing: 2010 Best Practices" article--
now available on our "Bathroom Reading" resources page.

Whether or not 2010 will be remembered as the year mobile marketing came of age, it's time marketers became familiar with the best practices for leveraging these ubiquitous devices.
Viva Mobile Revolution!

Monday, May 3, 2010

Google’s New Anti-Link Spam Algorithm

Inbound links generally signal to search engines that the site being linked to must have some credibility and, perhaps, should be rewarded with a higher page rank. After all, it's very difficult to make a significant number of people link to you. They must be doing it because they believe you have some real value to offer—unless it's Link Spam.

Link Spam takes advantage of these link-based ranking algorithms using all sorts of black-hat techniques like Link Farms, Hidden Links, Spam Blogs, Page Hijacking, Cookie Stuffing, etc.

It's been rumored around the net for months that Google is working on a cure for Link Spam and on March 3rd, Google's Matt Cutts posted a blog asking for users to report link spamming directly to Google.

You might be wondering why Google would resort to snitch-tactics...? We believe it's because Google has a new Link Spam-fighting algorithm and they're looking for a significant sample size to test it against.

Recently, JDM began testing a service called "WhoLinksToMe" to begin researching the SEO value-for-effort of building a reputable inbound link portfolio for clients and monitoring it closely.

As the following table shows, inbound links are about quality not just quantity.
We're expecting Google's new Link Spam algorithm to simply exaggerate this fact.

Inbound Links and Page Rank Hopefully my mother is right and cheaters never win.

More SEO News & Best Practices:

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